Etna Medya Hiz. periodically publishes 5 technology magazines: Newtech, Photoline, Macline, iPad Magazine and AppUsers.
Newtech
For more than 260 issues, Newtech has been published continuously, making it Turkey’s first and most widely read consumer electronics magazine. Published monthly, its content is entirely produced by experienced Turkish editors, designers, and photographers - each specialized in their own field - ensuring a strong editorial identity and high production quality. Thanks to its competitive pricing strategy and effective sales promotions, Newtech holds a leading position in the consumer electronics publishing sector.
Newtech is recognized for its clear, unbiased, and reader-friendly approach, offering reliable guidance in a rapidly evolving technology landscape. Through in-depth reviews, practical comparisons, and a strong focus on real-life usage, the magazine has become a trusted reference for technology consumers across Turkey.
The magazine covers a wide range of products - from smartphones and digital cameras to home cinema systems, Smart TVs, audio equipment, photo printers, and laptops - presented through engaging and impartial content. In addition, the Smart Shopping Guide in each issue features more than 500 technological products, categorized with their technical specifications and up-to-date prices, helping readers make confident purchasing decisions.
Photoline
Photoline magazine has been published since 2001 and has reached more than 180 issues, becoming a trusted reference for digital photography enthusiasts over the years. Published six times a year, Photoline appeals to a broad audience—from amateur photographers to semi-professionals and professionals—thanks to its clear, accessible language and practical content.
Beyond product coverage, Photoline is recognized for its in-depth reviews, expert insights, and editorial independence, making it a reliable guide for photographers when making creative and technical decisions. Its long-standing consistency and high editorial standards have earned the magazine strong credibility within both the photography industry and the photography community.
Photoline is also the first and only photography magazine in Turkey to be a member of the TIPA (Technical Image Press Association).
Today, Photoline stands out as the most widely read photography magazine in Turkey, achieving remarkable success across digital magazine platforms.
Macline
Macline is the most read Macintosh magazine which is monthly published in Turkey. The number of the subscribers, which is approaching 2.000, proves that Macintosh users support not only their Macs but also the periodical. What underlies Macline periodical is the power of trust built by the team serving to Macintosh market through the publications for more than a decade.
Parallel to the fields of Macintosh use, the reader profile of Macline periodical consists of desktop publishers, graphic artists, print houses, Internet users, multimedia professionals, teachers/students, Macintosh users from any age group and education level in short. Macline is also followed with interest by PC Users who are interested in the desktop publication as Macline claims to offer the best and up-to-date content on the software such as Photoshop, FreeHand among other computer periodicals in the market.
iPhone&iPad Magazine
iPhone&iPad Mag is designed as a magazine about the relationship between iPhone, iPad and the user. It mainly focuses on the potentials, everyday and/or professional usage of this revolutionary new personal equipment.
App Users
AppUsers was designed for iPad, iPhone, Android and WindowsPhone users. AppUsers magazine is Turkey’s first and unique Android focused magazine which is published by-monthly. Since all the global researches confirm the increase of smart phone and tablet users in Turkey and all over the world, AppUsers magazine aims to provide a clear and rich content to facilitate an efficient use of these devices. Android and IOS related news, product reviews, news about wearable technologies, articles, most populer IOS and Android apps are also part of content.